Dashworks Is Joining Forces With HubSpot

Today marks a transformative moment in our journey – we're thrilled to share that HubSpot has entered into an agreement to acquire Dashworks. This begins a bold new chapter as we combine our visions to bring powerful, accessible AI to hundreds of thousands of businesses worldwide.

Five years ago, we started Dashworks to solve a pain point that we'd faced too often - finding answers at work simply sucked. Today, we're proud to have built an industry-leading AI search assistant that hundreds of customers use daily to find information and get things done.

Each year, we’ve had one ambitious (and a bit of a crazy-sounding) internal company mission:

In 2023, our mission was to Be the company with the highest shipping velocity. On the back of advancements in LLMs, we rearchitected Dashworks into an intelligent system that answered questions, not just provided search results. We invented real-time retrieval and ranking tailored for LLMs, built our Slackbot that brought information to you in your workflow, and integrated with dozens of popular SaaS apps.

In 2024, our mission evolved to Become the most loved company by our customers. We poured our hearts into support, seamless onboarding, and lightning-fast feature turnarounds. The response blew us away - our customers showered us with love and recognition through dozens of badges from G2 and others. Behind the accolades were real numbers that humbled us: Dashworks doubled usage every quarter for 7 straight quarters, answering hundreds of thousands of questions monthly. Most valuably, we achieved 200%+ annualized NDR in an age where AI products struggle with churn - our customers stayed and expanded organically!

In 2025, having set the foundations with product velocity and strong customer retention, our mission became clear: Become one of the most recognized products. We knew we were ready to scale and bring Dashworks to orders of magnitude more customers. So when the HubSpot team approached us, we immediately recognized it as the ideal opportunity to help realize this vision.

Why HubSpot

Joining HubSpot connects us with a true pioneer and market leader in GTM software—one with a proven track record of consistent growth and innovation, and an unparalleled platform with global scale:

1. Shared Customer Focus: Dashworks was built for SMBs and mid-market companies who've been locked out of enterprise search benefits due to its complexity, poor user experience, and high costs. We're thrilled that our ideal customer profile aligns perfectly with HubSpot's incredible community of 250,000+ customers.
2. Shared Vision for AI: HubSpot's mission to make AI accessible and useful daily resonates deeply with us. Dashworks will power the truth engine behind reliable action engines in the  age of AI agents and assistants - exactly what we've refined for years. Our combined vision is incredibly exciting: creating a central hub where data and actions unite across the entire customer lifecycle.
3. Strong Leadership: We've been genuinely impressed by HubSpot's brilliant product and engineering teams. Their leadership's unwavering commitment to their AI strategy gives us confidence that together, we'll build something truly special for the long run. Our entire team is joining HubSpot and continuing to lead the charge on AI search and assistant experiences across the HubSpot ecosystem.

We're incredibly proud of the work we've done at Dashworks, innovating on several fronts to make it the leading AI search assistant for SMBs and mid-market companies, for instance:

• Novel real-time agentic search: We fundamentally rethought search for the AI era with real-time search agents. This approach is why Dashworks scaled so successfully to SMBs and mid-markets. The same principles of real-time agent-to-agent interaction now underlie emerging protocols like MCP and A2A. This meant building custom fine-tuned models for search, retrieval, ranking, learning, and more.
• User experience innovations: We flipped the UX paradigm with our Slackbot—bringing information to you in the flow of work rather than making you go to it.
• Deep Research capabilities: Dashworks recently became the first and only product to launch Deep Research across your organization's knowledge, bringing us into the agentic age - moving from single-hop search to something that can truly plan, take actions, review results, and iterate until work is completed.

Thank You

It takes a village to raise a child, and the same is true for startups. We're grateful to the many people who believed in us. Our customers have been our primary inspiration throughout this journey. We're especially grateful for our earliest partners who helped shape the product and culture in numerous ways. Our investors, who offered valuable guidance along the way. And most importantly, our team for making it all happen.

We couldn't be more excited for this next chapter as we join HubSpot. For everyone who has been part of our journey, a big thank you! 

Onwards,

Prasad & Praty Co-founders, Dashworks