5 Ways Product Marketers Leverage AI: A Deep Dive into Dashworks

As a product marketer, you’re inundated with data—whether from market research, customer insights, competitor analysis, or internal documentation. Understanding all this information, drawing insights from it, and quickly finding the specific information that you need can mean you’re wasting more time wrangling data than doing creative work.

Product Marketers are increasingly turning to AI-powered tools like Dashworks to help them navigate this data deluge and work more efficiently. Imagine having an always-on copilot that could help you make sense of all of this internal company knowledge and provide you answers and insights based on your questions. Let’s explore how Dashworks makes this a reality.

How Dashworks AI Works

Dashworks is an AI knowledge assistant that integrates with all your favorite work apps – think Slack, Notion, Google Drive, Salesforce, and dozens more. It acts as a centralized hub for all your company’s knowledge, allowing you to ask questions in natural language and receive accurate, sourced answers in seconds.

• Answer critical questions faster: No more digging through endless Slack threads or outdated documents. Get instant answers to your questions, whether it’s about your target audience, competitor strategies, or past campaign performance.
• Uncover hidden insights: Connect Dashworks to your CRM, marketing, and product tools to surface data-driven insights that can inform your product positioning, messaging, and go-to-market strategy.
• Create compelling content with ease: Generate high-quality content briefs, competitor battle cards, and even website copy, all powered by the collective knowledge of your company.

How Product Marketers Use Dashworks

Here are just a few examples of how Product Marketers are using Dashworks in their every day:

1. Understanding Your Target Audience

• Example Question: “What are the top pain points cited by [Target Customer Segment] when evaluating solutions like ours?”
• Instantly surfaces relevant information from customer interviews, sales call notes, support tickets, and market research reports to provide a comprehensive view of your target audience’s needs and challenges.

2. Conducting Competitive Analysis

• Example Question: “What are [Competitor Name]’s key strengths and weaknesses? What messaging are they using to target [Customer Segment]?”
• Aggregates information from competitor websites, marketing materials, news articles, and internal battle cards to give you a 360-degree view of the competitive landscape.

3. Developing Go-to-Market Strategies

• Example Question: “What were the key learnings from our last product launch for [Product Name]? What channels were most effective in reaching our target audience?”
• Analyzes data from past campaigns, marketing reports, and product usage data to help you identify successful strategies and avoid repeating past mistakes.

4. Creating Compelling Content

• Example Question: “Can you find me all the customer testimonials and case studies related to [Product Feature]?”
• Scans your company’s databases and content repositories to surface the most relevant and impactful content to support your marketing efforts.

5. Staying Up-to-Date on Industry Trends

• Example Question: “What are the latest industry benchmarks for [Key Metric] in the [Industry] sector?”
• Connects to websites and industry publications to provide you with the latest trends and insights, ensuring you’re always ahead of the curve.

In today’s fast-paced business environment, Product Marketers can’t afford to waste time searching for information. Dashworks empowers you to work smarter, make data-driven decisions, and focus on what matters most – driving product growth.

Ready to see how Dashworks can transform your workflow? Request a demo today and start experiencing the power of AI for Product Marketing.